Online Shellfish Portal A First For The Industry!
Sligo-based Seafood Traders Triskell Seafood Ltd have announced this month that their new Online Shellfish Sales Portal is live. They are inviting growers across the country to get in touch and get involved!
The portal allows overseas customers to view photos taken by the growers. Details given for each batch include bay of origin, quantity available, grades of shellfish and availability dates. It’s a very visual tool, allowing interested customers to search by image or category. And it isn’t just limited to one species; currently Triskell are advertising batches of Pacific oysters, “spéciales”, flat oysters, winkles and scallops. But this is just the start, with the new system Triskell can easily expand the selection to include any type of seafood that Irish growers have to sell. With 1 click, the buyer can express an interest and Triskell Seafood organise the rest.
Triskell Seafood have been in business for over 20 years trading live shellfish across Europe.
With a French Director it is not surprising that they have a sizeable customer base in France where the market for Irish oysters is particularly strong. Director Marie-Aude Danguy explains the concept behind the new website;
We wanted an opportunity to showcase the range and quality of Irish oysters available to buy in Ireland and with a static website that wasn’t possible. We developed a ‘portal’ to allow us to quickly upload batches of shellfish online which our customers abroad can view and easily express an interest in.
The customer portal, which is the first of its kind for the industry, can be viewed at www.triskellseafood.ie. It is aimed squarely at the export market and is written in French for that reason, although customers from other countries can use a built-in translation tool to read it in any language.
Marie-Aude again on why the innovative idea is so important for her clients.
Most of our customers work to the rhythm of the tides, not the clock and our portal allows them to view which seafood batches are available at a time that suits them. It’s also been optimised for mobile users which is important as our research shows that more than half our customer view our main site on their mobile devices.
The customer portal was primarily conceived to present batches of oysters, in which the company specialise. However, following interest from growers the listings have already expanded to include winkles, clams and scallops and they see that range expanding further over time. From one farm to the next, and from one bay to the next, we know the quality of products can vary hugely and the online catalogue is an effective way to give a fast visual of the broad selection available.
So how can an Irish grower get involved and get their shellfish batch online?
Any growers interested in having their product listed free of charge should contact the team at Triskell Seafood at firstname.lastname@example.org with full details and photos of what they have to sell. That information will be uploaded to the portal for you and marketed abroad on your behalf and all you have to do is update Triskell as your available stock changes. It’s that easy!
They look forward to hearing from you soon!
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